Business Plan for Salon Spa - 5805 Words

Introduction People seek beauty. They are constantly looking to give themselves a whole new look or improve what they have. They drop by the nearest hair and beauty salon to be pampered by stylists and beauticians to style their tresses, shape their eyebrows, and color their nails – all for a few (or more) bucks. An hour in a hair and salon shop every month and one emerges confident and ready to take on the world. Beauty salon and spa business has grown rapidly over the past decade. Latest extrapolations from U.S. census data place the salon and spa service industry at over $35 billion annually. And that figure doesnt include the retail sale of professional beauty products which is at least another $7 billion annually. While traditional†¦show more content†¦We will provide services to the people of different kinds of income. But the main condition will be the customer himself/herself must have that capacity to pay for the service. So, we have planned to make target customers those who are well-off to pay such as, middle and top level employees, business persons, university faculties etc. we are also offering reasonable price for the students whose income ranges 6000-12000 with discounts. 2. Education: Students of different universities who are fashion conscious are our target customers. We are offering discounts for the students. Now, it is not possible to target the students of whole Bangladesh, or outside the Dhaka city. In this respect, we are focusing on those who are near to our shop, such as, students of NSU, IUB, AIUB etc. it is sure that targeting this segment, we are going to get a huge number of customers who are students. 3. Age and education: Though our target market is different employees of good amount of income, business persons and students, but we cannot ignore others beside these customers who too take the services either only haircutting or spa service with barber services. The details of these customers, their potentials, occupations are stated below with target customers. Age | Occupation | Details | Market potential | 5 to 12 (children) | Kindergarten students or primary students | Do not have so much knowledge on hair-stylingBirth rateShow MoreRelatedThe Operations Management Procedures That Will Take Place At My Service Oriented Salon Based Business985 Words   |  4 Pagesin my service oriented salon based business. I will also descr ibe the inputs, operations processes, and outputs that pertain to â€Å"Eli’s Beauty Services†. In addition, I will describe how customer needs will be addressed in my business and the beauty shop’s core competencies. Moreover, I will identify competitors, compare my service offerings to theirs, and elaborate upon the quality unique distinction of my business from rivals. The Service Oriented Business My business will provide beauty andRead MoreBusiness Challenges Of The Salon1301 Words   |  6 PagesAfter identifying the business challenges, analyzing them, below are solutions recommended for the three business functional areas. Marketing: It is recommended that The Salon establishes its presence in social media like Facebook. The Salon can use this media for its marketing. furthermore, it is used to establish the connection between The Salon and its customers. It is also used to build the customers’ loyalty. Similarly, The Salon’s Facebook page can also be used as a means to gather customers’Read MoreFunctions Of Management At D Elegance Salon Day Spa859 Words   |  4 Pagestoday s world are utilizing the four basic functions of management to operate their business entity. The success of any business entity depends on how the four functions of management are being used. 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The name of the day spa will be Tranquility. The name of my day spa describes my business to a tee. Tranquility will offer the most enjoyable and relaxing experience for our clients. Our day spa will provide knowledgeable employees who are trained on the latest techniques available for our clients. Our clients will be pampered with a relaxedRead MoreïÆ'Ëœ Marketing Literature ïÆ'Ëœ Sales Reps ïÆ'Ëœ Training Sessions ïÆ'Ëœ Testimonials ïÆ'Ëœ Role Playing ïÆ'Ëœ Practical700 Words   |  3 Pagesbut over time managers will become comfortable and confident in providing the correct information to customers. That confidence will pay off in improved sales results. Competitor Analysis A competitive analysis is a critical part of every salon/spa marketing plan. With this evaluation, owners can establish what makes their product or service unique--and therefore what attributes they play up in order to attract their target market. Evaluating competitors by placing them in strategic groups according